Content Management Systems
of the type of website you‘re working with, one thing is constant, you’ll
always need to provide some sort of content. With a sales letter site, where
you’re specifically promoting one particular product, your focus will be
entirely on causing the viewer to ultimately make that purchase. In that
case, killer sales copy is the only content required.
Content driven websites are a whole different story. The task is and always
will be to provide ongoing relevant information. At the same time, of course,
you’ll be building the size of the website by creating additional
subject-relevant (and hopefully keyword-rich) pages.