have become an extremely popular marketing and promotion method!
The fact that blogs have become an extremely popular marketing and
promotion method is no surprise. Not when you consider the advantages they
offer over the standard website.
For one thing, if you use an independent online blogging service like
Blogger.com ( http: //www.blogger.com ) you don’t need any web design or
programming skills. You simply sign up for a free account, choose the
template you want, and then begin posting content.
And since these types of services are maintained on the owner’s server,
there’s no need to acquire independent web hosting or domain names. Whether
you operate one blog or several hundred, there’s no cost whatsoever.
Another important advantage is being able to get your blog (and
subsequently, future blog postings) indexed by search engines in a much
shorter period of time. Just like any other website, you can also incorporate
independent advertising in your blog template.
Customized Google Adsense ads, for example, can be quickly and easily added
to a Blogger website. You can also sell additional advertising space. These
ads can either be placed throughout the overall content or established within
designated areas of the template.
Of course, the real money-making potential is the fact that you have a
platform for including whatever information or promotions you choose. And the
fact that blogs are already accepted as a personal announcement vehicle, they
can be the perfect place to offer product testimonials and endorsements.